in 2010, latinos basically saved democrats from losing the senate, and harry reid says this all the time. so latinos have already been decisive. they could be more decisive. you showed the numbers. if they came out to vote in more numbers. but essentially they will be a very critical part of deciding who the next president will be. and republicans have said that this next candidate, mitt romney, cannot win the white house if he can't get at least 40% of the latino vote. he's nowhere near that right now, randi, so this should be a big problem for republicans. >> amy, latinos say that the democrats have done a much better job in terms of reaching out to latinos and minority voters. what, if anything, do republicans need to do to turn around that perception? is it too late? >> well, interestingly, during the conventions, president obama, he outspent mitt romney 7-1, but the spending that mitt romney did do during his convention was mostly in hispanic media. so you see the romney campaign is very aggressively trying to court and reach out to hispanic voters. but let me get to this 40% number